Privacy policy

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Schau auf's Land GSR OG, Färbergasse 6, 8010 Graz, Austria, Tel.: +43 316 232188, E -Mail: box@schauaufsland.at. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Used browser
Operating system used
IP address used (if necessary: in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and displaying the online shop on the basis of a processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the event that data is transmitted to Shopify Inc. in Canada, the European Commission’s adequacy decision ensures the appropriate level of data protection. Further information on Shopify's data protection is available on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those of Shopify mentioned above only takes place within the framework communicated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session Cookies"), some of these cookies remain on your end device for a longer period of time and enable you to save page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 Paragraph 1 Letter b GDPR either for the execution of the contract, in accordance with Article 6 Paragraph 1 Letter a GDPR in the event that consent has been given or in accordance with Article 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

5.1 Review reminder by Reviews.io
If you have given us your express consent to this during or after your order in accordance with Article 6 Paragraph 1 lit , 10245 Berlin, so that they can send you a review reminder by e-mail. You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

5.2 When contacting us (e.g. via contact form or e-mail), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent required for this. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary

6) Data processing when opening a customer account

According to Article 6 Paragraph 1 Letter b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded have been completed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be stored and published on this website Allow assignment to the author. Your e-mail address will be saved so that you can be contacted if a third party should object to your published content as being illegal.

8) Use of customer data for direct advertising

8.1 Subscription to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when registering for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

8.2 Sending the email newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range by e-mail that are similar to those you have already purchased . According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this, you only incur transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

8.3 - Newsletter dispatch via Sendinblue
Our e-mail newsletter is sent via the technical service provider Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, to whom we pass on the data you provided when registering for the newsletter.This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) will be stored on Sendinblue's servers in the EU.
Sendinblue uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is only collected in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, Sendinblue can use this data in accordance with Article 6 Paragraph 1 Letter f GDPR itself based on its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example to determine which countries the recipients come from. However, Sendinblue does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
We have concluded an order processing agreement with Sendinblue, with which we oblige Sendinblue to protect our customers' data and not to pass it on to third parties.
You can view Sendinblue's privacy policy here: https://de.sendinblue.com/legal/privacypolicy/

8.4 Goods availability notification by email

You can opt-in to receive email notifications of stock availability for items that are temporarily unavailable. We will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending e-mails, which ensures that you only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when you register for our email notification service about the availability of goods is used strictly for the intended purpose. You can unsubscribe from the availability notifications at any time by sending a message to the person responsible mentioned above.After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration

9) Data processing for order processing

9.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned bank in accordance with Article 6 Paragraph 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the framework of our legal information obligations in accordance with Art 6 (1) (c) GDPR by means of a suitable means of communication (e.g. by post or e-mail) about upcoming updates within the period stipulated by law. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9.2 In order to fulfill our contractual obligations towards our customers, we work together with external shipping partners. We pass on your name and your delivery address and, if required for the delivery, your telephone number, exclusively for the purpose of delivering the goods to a shipping partner selected by us.

9.3 Passing on of personal data to shipping service providers

- Deutsche Post
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will provide your e-mail address in accordance with Article 6 (1) (a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or delivery notification to Deutsche Post, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Deutsche Post for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Deutsche Post or the delivery notification is not possible.
The consent can be revoked at any time with effect for the future to the person responsible or to Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will provide your e-mail address in accordance with Article 6 (1) (a) GDPR before the goods are delivered for the purpose of coordination of a delivery date or delivery notification to DHL, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Article 6 (1) (b) GDPR.The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be revoked at any time with effect for the future to the person responsible or to the transport service provider DHL.
- DPD
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will provide your e-mail address and your telephone number before the goods are delivered in accordance with Article 6 (1) (a) GDPR for the purpose of coordinating a delivery date or for delivery notification to DPD, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DPD for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or the delivery notification is not possible.
The consent can be revoked at any time with effect for the future from the above-mentioned person responsible or from the transport service provider DPD.
- GLS
If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Strasse 1 - 7, 36286 Neuenstein), we will provide your e-mail address in accordance with Art. 6 Para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or delivery notification to GLS, provided that you have given your express consent to this in the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 lit DSGVO only the name of the recipient and the delivery address on to GLS. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with GLS in advance or to transmit status information about the delivery of the shipment.
Consent can be revoked at any time with effect for the future from the above-mentioned person responsible or from the transport service provider GLS.
- Austrian Post
If the goods are delivered by the transport service provider Österreichische Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will provide your e-mail address before the goods are delivered in accordance with Article 6 (1) (a) GDPR for the purpose of coordinating a delivery date or for delivery notification to Austrian Post, provided that you have given your express consent to this during the ordering process. Otherwise, we only pass on the name of the recipient and the delivery address to Austrian Post for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Austrian Post or the transmission of status information on the delivery of the shipment is not possible.
The consent can be revoked at any time with effect for the future to the person responsible or to the transport service provider Österreichische Post.

9.4 Use of payment service providers (payment services)

- Apple Pay
If you decide to use the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card on file with Apple Pay. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the "Face ID" or "Touch ID" function of your terminal device.
For the purpose of payment processing, the information you provide during the ordering process, along with the information about your order, will be sent to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment details. After payment is made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm payment success.
If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Apple retains anonymized transaction information, including approximate purchase amount, date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow payments on Mac".
Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application of your with at least Android 4.4 (“KitKat”) and a mobile device with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To release a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification measure set up (e.g. face recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provide during the ordering process along with the information about your order will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the originating website, which is used to verify a successful payment. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a uniquely valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment stored with Google Pay.
If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photographs you included with the transaction, the name and email addresses of the seller and buyer, or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The Google Pay Terms of Use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt =googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency.PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local third-party payment methods.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If you select the PayPal payment method "purchase on account", your payment data will first be sent to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to carry out the payment. The legal basis is Article 6 (1) (b) GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine solvency in accordance with the principle already mentioned and gives your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Article 6 (1) (f) GDPR further. A list of the credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-creditagencies/
When using the payment method of a local third-party provider, your payment data will first be passed on to PayPal in accordance with Article 6 (1) (b) GDPR in order to prepare the payment. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the relevant provider to carry out the payment in accordance with Article 6 (1) (b) GDPR:
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, The Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (STUZZA Study Society for Cooperation in Payment Transactions GmbH, Frankgasse 10/8, 1090 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For more information on data protection law, please refer to PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we send the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For more information about Shopify Payments' privacy policy, visit the following web address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

10) Online Marketing

10.1 Facebook Pixel for creating Custom Audiences (with Cookie Consent Tool)
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, the URL of our linked page is added by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g.Interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel will only take place if you have given your express consent in accordance with Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

10.2 Use of affiliate programs

- Goaffpro Partner Network
We are a member of Goaffpro Affiliate Network, a service of Oxybit Enterprises Pvt Ltd, 16, Sector 20, Part 1, HUDA, Sirsa, Haryana -125055, India ("Goaffpro"). In this context, we have placed advertisements on the pages of affiliate partners as links that lead to offers on our website. Goaffpro uses cookies, which are generally set on the partner site and for which we are not responsible under data protection law. Cookies are small text files that are stored on your end device in order to be able to trace the origin of transactions (e.g. "sales leads") that were generated via such links. Among other things, Goaffpro can see that you clicked on the partner link and were forwarded to our website. This information is required to process payments between us and Goaffpro. If the information also contains personal data, the processing described is based on our legitimate financial interest in processing commission payments with Goaffpro in accordance with Article 6 (1) (f) GDPR. If personal data is collected by Goaffpro, according to the company, this will only be processed on servers in Falkenstein, Germany.
For more information about how Goaffpro uses data, visit https://goaffpro.com/privacy
If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for specific cases or in general.

11) Web Analytics Services

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called"Cookies" are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually sent to a server from transmitted to Google and stored there, this may also result in a transmission to the servers of Google LLC. coming in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics enables a special function, the so-called "demographic characteristics", to also generate statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

12) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites.The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which is automatically activated using a pseudonymous cookie ID and enables interest-based advertising based on the pages you visit. Any further data processing will only take place if you have agreed to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. coming in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:
https://support.google.com/ads/answer/7395996?
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Pinterest retargeting pixels
On this website there is a pixel (Pinterest Tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymised form. The information can be assigned to the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network "Pinterest”. Pinterest uses an algorithm to analyze surfing behavior and can then provide targeted product recommendations as personalized advertising banners on the user's Pinterest account Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the "Pinterest" social network, and thus create pseudonymised usage profiles required However, user information is used to personally identify visitors to this website.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you inform us in accordance with Art. 6 Para. 1 lit.a DSGVO have given your express consent. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

13) Page functionalities

13.1 Use of Youtube videos
This website uses the YouTube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "Youtube" uses cookies to collect information about user behavior. According to information from "Youtube", these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. coming in the US.
Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.
All of the processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, YouTube videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website via alternative options communicated to you on the website.
Further information on data protection at "Youtube" can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google's data protection declaration at https://www.google.de/intl/de/policies/privacy

13.2 Use of Vimeo videos
Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted directly to your browser by Vimeo and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is sent directly from your browser to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can immediately assign your visit to our website to your Vimeo account.If you interact with the plugins (such as pressing the start button of a video), this information is also sent directly to a Vimeo server and stored there.
If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options for protecting your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy
The Google Analytics tracking tool from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are integrated on our site. This is Vimeo's own tracking, to which we have no access and which cannot be influenced from our side. Google Analytics uses so-called "cookies" for tracking, these are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. coming in the US.
All of the processing described above, in particular the reading of information on the end device used via the tracking pixel, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Vimeo videos will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website via alternative options communicated to you on the website.

13.3 Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership for buyers after an order.
This serves to safeguard our overriding legitimate interests in optimal marketing of our offer, Art. 6 Para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. This access data is not evaluated and automatically overwritten no later than seven days after the end of your visit to the site.
Further personal data is only transmitted to Trusted Shops if you decide to use Trusted Shops products after completing an order or have already registered for use. In this case, the contractual agreement made between you and Trusted Shops applies.

13.4 - FontAwesome
This site uses so-called web fonts from "FontAwesome", a service of Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA ("FontAwesome") for the uniform display of fonts.When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly
For this purpose, the browser you are using must connect to the FontAwesome servers. This may also result in the transmission of personal data to the FontAwesome servers in the USA. In this way, FontAwesome learns that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie-Consent-Tool" provided on the website. If your browser does not support web fonts, a standard font will be used by your computer. For more information about FontAwesome, visit: https://fontawesome.com/privacy
- Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.
For this purpose, the browser you are using must connect to the Google servers. This can also result in the transmission of personal data to the servers of Google LLC. come in the US. In this way, Google becomes aware that our website has been accessed via your IP address. The processing of personal data in the course of establishing a connection with the provider of the fonts will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.
You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www. google.com/policies/privacy/

13.5 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

Further information on Google reCAPTCHA and Google's data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy /

Insofar as this is legally required, we have your consent to the processing of your data as described above in accordance with Art. 6 para.1 lit a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above to make an objection.

13.6 Google Translate

This site uses the "Google Translate" translation service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. In order for the translation to be automatically displayed after you have selected a national language, the browser you are using connects to the Google servers. Google uses so-called "cookies", which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. coming in the US.
You can see more information about Google Translate and Google's privacy policy at: https://www.google.com/policies/privacy/

You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie-Consent-Tool" provided on the website.

14) Tools and Miscellaneous

14.1 - sevDesk
We use the sevDesk service, the cloud-based accounting software from sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, to do the accounting.
SevDesk processes incoming and outgoing invoices and, if necessary, our company's bank transactions in order to automatically record invoices, match them to transactions and create financial accounting from them in a partially automated process.
If personal data is also processed here, the processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in an efficient organization and documentation of our business transactions.
More information about sevDesk GmbH, the automated processing of data and the data protection regulations can be found at https://sevdesk.de/Sicherheit-datenschutz/

14.2Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies that require consent and cookie-based applications. The "Cookie-Consent-Tool" is displayed to users when the page is accessed in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Art. 6 Para. 1 lit.f DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website
Another legal basis for processing is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

15) Rights of the data subject

15.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:

Right to information according to Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
Right to complain in accordance with Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR PREVIOUS LEGAL INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal data

The duration of the storage of personal data is measured based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

Are there any statutory retention periods for data that are collected within the framework of legal or similar obligations on the basis of Art. 6 Para. 1 lit.b GDPR are processed, these data are routinely deleted after the retention periods have expired, provided they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can prove compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When personal data is processed for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 28.05.2022, 10:24:25